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Twitter’s unique advertising options, high level of interactions and helpful features give it a significant advantage over other social platforms for marketers. While Twitter isn’t the cheapest platform, it’s definitely worth a look in 2023 and beyond if you have a clear strategy with your ROI top of mind.

When choosing your campaign objective, you’ll need to understand what type of actions or engagements you’re looking for – from increasing followers to website traffic and more. Marketers should also decide whether they want to use keywords, tailored audiences or measurement tools – all of which are delivering great ROI to Twitter adverthttps://upbeatagency.com/types-of-twitter-adsisers. Find out 

Once you’ve decided on your objective, you’ll be asked to name your campaign and select a budget (how much you are willing to spend per action). It’s also possible to create multiple campaigns within an ad group for better management and control.

Twitter ads include image, video and text formats. Visuals are key to grabbing attention and getting people to click on your Twitter ad, especially when competing against other content in the feed.

Selecting the Perfect Twitter Ads for Your Campaign

It’s important to always use professional photos and videos, as well as crisp and clear images that are properly sized for Twitter. Also, include a clear CTA that is direct and straightforward for your audience to follow. For example, Climate Group’s ad includes a summary of their report and a download button with an obvious call to action to “download now”. It should also go without saying that the quality of your creative and the ad copy will play a major role in your success with Twitter ads.

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